Cut Through the BS — Get the Right Tool for the Job

Life is like a busted mailbox. Actually, that’s not true, but having your mailbox busted is not fun. My mailbox gets busted frequently because I live out in the country with beautiful dirt roads which go on for miles and miles. Perfect for me, but bad for my mailbox. The first time my mailbox got […]

The Cure for Zombie Syndrome: Add Brains

Recently I was using my phone to find a store and realized I was standing in front of the store I was trying to find. Literally standing right in front of it while looking for it on my phone. Wow. Ever have one of those moments? The ones where you’re using the flashlight on your […]

Avoiding “Pizza Infrastructure”

To those that know Chicago, Giordano’s is an institution. The best stuffed pizza ANYWHERE. But that creates a problem for them, because these stuffed pizzas take a LONG time to bake. They’ve solved that problem though…well, kinda’ sorta’. If you call ahead and there’s no wait for a table, they’ll start baking a pie for […]

The Stories We Tell

There is a bridge in Dexter, Michigan that has an unusually low clearance, and therefore, people are constantly ruining trucks by going where they shouldn’t. Lots of pictures and videos end up on Facebook and lots of people chuckle over the idiocy of those who stupid enough to get into such a predicament. But a […]

Value & The Placebo Effect

Imagine there are two types of value: inherent and perceived. Inherent value is the actual characteristics of an entity — like the type of steel alloy used to craft a golf club, or how many years an attorney’s been practicing law. These are hard numbers or facts that communicate concrete, tangible worth. Perceived value is […]

The Value of Brevity and Specificity

Did you ever tie a ribbon around your finger to remember something? Before we had smartphones, emails and countless other digital ways to set a reminder, a ribbon around your finger was the best way to remember something. Of course, this ornate yet abstract act isn’t specific enough. It tells you to remember — but […]

There’s Always Someone Cooler Than You – And That’s Totally Cool

I think that everyone, to one to degree or another, considers themselves special. Each of us has something we do well. We each have a value we contribute to the world – something unique about ourselves. Even when you know you’re awesome, it’s easy to fall short of your own expectations. Comparing yourself to people […]

Dream Big, but Keep Taking your Steps

Great ideas are easier to generate than they are to execute. When you’re visualizing an ideal solution — like a new project or a way to get more clients — the possibilities are only limited by your imagination. You dream big, and then break it down into manageable steps. What happens when that vision gets […]

A Totally Integrated Approach to Client Relations

If everyone could generate business, then we’d all be millionaires. Many firms have trouble connecting with the people that need their services. When you’re drumming up new business, there’s three “phases” you go through: – Acquiring a new client. Discovering who they are. Finding them in the first place. – Converting the lead. Signing on […]

Only So Many Times

I have two great kids – Katie and Spencer. I was chatting with my son, and he reminded me of a life lesson I shared with my children when they were just little kids. Funny thing is, it took twenty years for me to realize the full teaching myself. Little kids love repetition. Once something […]